Despite The Great Rraditions of Indian Food
The Indian Food and Beverage Service market is growing rapidly at a higher rate. The annual growth rate is expected to be 30 percent and will continue to grow at the same pace in the next few years. The overall scenario of the F&B service market has evolved over the last few years. There was a time when several brands were available in the market to eat. But today, customers have many choices. We have seen a lot of activity in the F&B Services industry in the last 5 years, including exciting new service ideas, food and beverage offerings and new and innovative service ideas. Therefore, what are the emerging and emerging trends in the F&B Services industry? How will people eat, behave and be served in the coming years? In this document we look at some of these emerging trends that will soon become part of everyday life.
FOOD TRANSFORMATION:
Despite the great traditions of Indian food, eating out was less frequent in the West until recently. Now, eating out has become a common culture, especially in metro areas, mini-metros that are driven by increasing income, the increasing number of nuclear families and working women, and urbanization. Ingredients like truffles, artichokes, asparagus, cooking mixes, eg. Italian with Thailand is another customer choice. People are ready to experiment with food & drink today. To serve guests or customers, more innovations have been made in the food & beverage sector. Living ckitchen has replaced the old traditional kitchen. In today's world people want to prepare their food with the help of professional chefs. There is an increasing trend for customers to choose dishes that reflect their lifestyle, and in the process reject the traditional choices. On the other hand, customers are also happy with the choice of “street food” which is served in a hygienic and good atmosphere. Another industry innovation is dual formats, for example, cafe + library bar, cafe + grill items, bar + music room, etc. A multi-cuisine restaurant, which offers a non-specialty feel, but is outdone by specialist players wanting customers to pay more but not compromising on quality. The way forward is most likely the adoption & innovation of the lesser known Indian flavors of the northeast region and tribal belt, traditional village food as well as other international cuisines such as Korean, Burmese, lankan, Balinese, etc. While South Indian, Punjabi and Mughlai cuisines tend to dominate Indian dishes, there is now also a demand for dishes like Andhra Chicken Pepper Fry. Likewise, Bhutanese, African and Korean cuisines are also well received among customers. As such, there is an opportunity for F&B players to innovate with traditional and new Indian flavors while offering both individually. Furthermore, while special segments can be made for international cuisine, adjustments may be required to ensure that they suit Indian tastes. In modern times people want more choices in every segment.
ONLINE FOOD AND BEVERAGE SERVICES:
A modern trend that functions very popular in the current scenario of online food & drink orders. People on the metro don't have time to eat or go out to new restaurants. In order to cater to people's tastes a wide variety of food items online such as FOOD PANDA, TINY OWL, Curry n bowl have come up where people can order their food online or via mobile application. Food will be served within the specified time. Cash on delivery options are available for customers. Various choices will be provided to customers. Customers can order dishes such as Continental, Chinese, Indian, Thai etc.
DRINK EVOLUTION AS A GAME CHANGER:
Most people in India are exposed to a variety of drinks from an early age: mothers serve homemade milkshakes, sharbats, chocolate liqueurs, etc. However, the drink itself is simply a "sidekick" and is best served as a filler between meals. This originated with the introduction of the coffee chain more than a decade ago. It is also a first in terms of organized beverage retail, as the segment was previously dominated by small local players such as juice shops. In recent years, coffee has become a fashion statement among young people. With Indian and international coffee chains mushrooming across the country, the cafe plays a key role in customer preferences. This growth has also driven bigger international brands such as Starbucks and Dunkin 'Donuts to enter the Indian market. Coffee chain cafe coffee day, cuppa coffee day, barista have gained popularity among young Indians & have become a meeting point for that time. A lot can happen when drinking coffee talks a lot tentangling Indians who want to discuss everything in the sun over coffee.
Tea is getting more and more popular lately with more and more outlets such as Chai bars, tea points, meeting points, and 99 types of tea. Currently we can enjoy various types of flavouir teas such as chocolate, strawberry, lime, peach, orange, mandarin flav. We also have fruit & herb flavored teas which are very popular among all walks of life.
However, consumers are interested in trying new variants such as flavored and herbal teas. awareness of the health benefits associated with tea is another factor driving the expansion of tea-based chains such as Chaipatty, Passion - My Cup of Tea, Tapri, Infinitea, Chai Point, Tea Junction, Tea Pot, Tea Center, Cha Bar. In the modern world people care least about style of service. Wether it is silver service or American service. Services are carried out from the guest, left or right side. They care about the quality of the food served to guests in a kind environment with a great attitude. they want entertainment when they visit a restaurant. Service staff should be humble, passionate about work, lovely people, disciplined & able to make them feel away from home. That is why most of the guests want to celebrate their birthday, wedding anniversary in a hotel or restaurant. staff should be able to connect with guests & they should enjoy their mothering with staff.
In today's world most of the people live in loneliness, so they want to celebrate with other people. To enjoy the moment they want to go to the hotel. So the staff should make their moments fun by having fun with fun games, singing birthday songs with cake compliments. these all come to the restaurant regularly.
IMPROVING ENTERTAINMENT INFUSION IN THE F&B SERVICES SECTOR:
The development of the organized F&B market in India has taken a long time, due to which brands are still focused on getting the fundamentals (menu, service, etc.). The modern trend is people don't want to go to a certain place just for food & drink, but they want entertainment in terms of sports, music, live performances. many bars will have sports equipment such as a snooker, swimming pool, table tennis, live game zone.
• An entertainment-oriented brand, with an added F&B element. E.g., sports bars, bookstore cafes. By adding entertainment options, the F&B brand is giving customers another reason to spend more time at the dining table, thereby increasing the average spend per visit. While some forms of entertainment are offered free of charge (eg, live music), other games such as snooker require some additional payment. Traditionally, restaurants were judged in terms of theme and atmosphere; now they offer a variety of entertainment.
Modern trends require food & entertainment for customers to be attracted. People can play indoor or outdoor games which are complemented with various foods & beverages to make guests relax & enjoy from their busy business schedule.
Infusions in the Food & Beverage sector in India:
Today, the world has become a global village. People are ready to try different dishes, drinks, local food etc. They are ready to experiment with various dishes & drinks. Some of the recently introduced beverage & food innovations are, pasta with butter chicken, lasagne paneer do pyaza, keema samosas, 99 kinds of dosas covering India, South India, China, continental fillings. Etc.
People are ready to try herbal infused drinks like orange juice mixed with carrot juice, beet juice mixed with watermelon juice & seasoned with mint & lime. Fresh cucumber juice with alovera juice.
The growing trend in the food & beverage sector is more focused on customer or guest centric. Customers must be involved throughout the entire process to make their outing a pleasant experience. We must remember that guests are prepared to pay the price for quality products. They have to get their money's worth. Entertainment, sports fun, games, music, healthy & innovative food with world class presentation. They must have a wow moment after coming to our place.
